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Target Beauty Aisle Goes Digital
- Drug Store News, Thursday, May 17, 2018 8 AM
In an effort to streamline how its customers navigate its cosmetics offering, which consists of more than 1,000 brands, Target is testing an augmented reality solution online and through its mobile app. The discounter introduced the Target Beauty Studio, a solution that merges augmented reality, artificial intelligence and real-time facial mapping technology to enable customers to virtually try on makeup.
