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NBA Sponsor Spend Tops $1B With Nike Deal
- NYSportsJournalism.com, Thursday, May 17, 2018 8 AM
Led by the start of an eight-year $1 billion deal with Nike and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history. The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17. Twenty-one teams have deals that include jersey sponsorships, accounting for more than $135 million.
