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Red, White and Beer? A Brewer's Strong Talk

Anheuser-Busch is taking some chances by circulating marketing materials that may cross the line from patriotism to jingoism. The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes the company's major competitors, SABMiller and Molson Coors, for being "owned by foreigners." The other states that Anheuser-Busch is expanding internationally to bring profits "back to the United States."

Read the whole story at The New York Times, July 11, 2005 »

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