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Move Over, Angels, Lingerie Startup Finds Consumers Like 'Real' Women

Victoria’s Secret’s diamond-studded bras seem to be losing their luster in the #MeToo era. Just ask Michelle Cordeiro Grant, a former Victoria’s Secret executive who launched her own lingerie startup, Lively, in 2016. From the start, she has built her brand very differently from her former company. Rather than using top supermodels, she wanted to make real women the face of Lively.

Read the whole story at Fast Company »

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