In many schools, Coca-Cola is best known for the red-and-white cafeteria vending machines that sell its beverages. But starting next month, the company will be promoting something very different:
exercise and healthy living. In a program called Live It, Lance Armstrong and other sport figures will appear in posters encouraging children to be active. Melanie White, a Coke executive who oversees
the company's vending business in secondary schools and other youth markets, said the program was aimed at sixth graders.
Read the whole story at The New York Times, July 12, 2005 »