Former Time Inc executive Scott Mulqueen has been named vice president of programmatic and data product operations for Trusted Media Brands.
In his new role, Mulqueen will report to Vince Errico, Chief Digital Officer.
Prior to joining Trusted Media Brands, Mulqueen served as vice president of programmatic strategy and operations for Time Inc. In that role, he was responsible for managing programmatic groups including operations, yield, analysis and products across the company’s media brands and services.
Mulqueen also held positions at About Inc., where he was vice president of programmatic and audience monetization, Hearst Digital and Standard Motor Products.
Errico stated: “Scott brings an incredible track record in growing programmatic business for premier media companies, as well as the ability to lead teams focused on increasing digital revenue and performance.” Mulqueen will be integral to the company’s efforts to “further build out our digital footprint across our portfolio of brands, products and services.”
Mulqueen joins Trusted Media Brands, which is home to Taste of Home, Reader’s Digest and The Family Handyman among other brands, as the company has seen its digital numbers soar.
Just last week, the company announced Reader’s Digest nearly doubled its online audience in just a year. The brand reached 7.3 million unique visitors in April.
In addition, according to the latest comScore rankings, Trusted Media Brands digital network ranks among the top 25 of digital lifestyle networks out of more than 1,600.
Mulqueen expressed excitement to be joining Trusted Media Brands, stating its demonstrated “smart, strategic investments in its digital business and operations.”