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'Stranger Things' Boosted Eggo Sales; Now, They're Waffling

Eggos logged an average growth rate of a whopping 14% from the year before during the fourth quarter of 2017, and 9.4% during the first four months of 2018. Kellogg attributed the bump in sales to its “Stranger Things” connection. But for the four weeks ending May 19, Kellogg’s frozen waffles, pancakes and French toast sales grew by just 1.3%, according to Neilsen.

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