According to the Manila Standard, Jollibee Chairman Tony Tan Caktiong said that the company wants to acquire or form a joint-venture partnership for a Mexican concept. “We want to play
in the category,” he said, according to the publication. Mexican is a rather popular segment. There are 44 Mexican chains among Technomic's Top 500, from the 44-unit California Tortilla Grill to
the 6,500-unit Taco Bell.