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Uber Launches Ad Focusing On N.Y. Outer Boroughs

Outer-borough neighborhoods where it’s hard to find a taxi cab are being featured in an Uber ad as lawmakers craft new regulations on the city’s struggling taxi industry. New York’s top app-based car service launched the 30-second spot, called “Uber’s There,” with an ad buy of more than $1 million on broadcast and cable television in the city. The ad mainly features people of color stepping into Uber cars in the outer boroughs.

Read the whole story at New York Daily News »

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