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Around the Net
Pepsi Ends Coke's Longtime Madison Square Garden Deal
- Brand Channel, Wednesday, July 25, 2018 7:47 AM
MSG ended a century-long relationship with Coca-Cola and welcomed PepsiCo as its exclusive non-alcoholic beverage and snack partner starting on Sept. 1. The multiyear sponsorship and marketing deal includes Radio City Music Hall. PepsiCo’s exclusive marketing rights to MSG properties will include mobile, TV and digital assets, in-venue signage and the right to create retail promotional opportunities at external points of sale.
