- Forbes, Tuesday, August 7, 2018 7:45 AM
Soccer is hot, especially among Millennials. as evidenced by the growing list of brands to hop on the Major League Soccer bandwagon. Audi of America is the latest, inking a four-year partnership as
the league’s official automotive partner and title sponsor of the MLS Cup Playoffs. Other brands to sign deals include Heineken (which is the official beer through 2020) and Adidas (six-year,
$700 million extension as the official apparel sponsor.)
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