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Nielsen Reiterates Support of Voluntary Conduct Code

In lieu of a bill that would make Media Rating Council accreditation mandatory for TV ratings, Nielsen Media Research said during the Senate Commerce Committee hearing on the FAIR Ratings Act, it would support the concept of a Voluntary Code of Conduct, which is under discussion by the MRC and accredited research firms.

Read the whole story at Mediaweek, July 28, 2005 »

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