Gap, Inc.’s Hill City, its first new brand in more than a decade, is the menswear equivalent “of what brands like Lululemon have been doing for decades: Creating versatile clothing that
allows the wearer to move in and out of rigorous physical activity,” according to
Fast Company. The $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap is aiming
to improve the company’s sales in “betting that athleisure isn’t just a passing trend.”
Read the whole story at Fast Company »
