A California small businessman contends in a lawsuit that American Express stole his idea for the tagline of the company's "My life. My card." advertising campaign, which features celebrities
including Robert De Niro, Ellen DeGeneres and Tiger Woods. At issue is whether American Express independently conceived the idea for the campaign that began in November, or took it from Stephen G.
Goetz, who claims he used it in a sales pitch to the financial services company in July.
Read the whole story at The New York Times, July 28, 2005 »