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Sign of the Times: Vertical Ad Craze Sweeps City

As home to Madison Avenue and Times Square, New York is no stranger to advertising spectaculars. Every week seems to bring a bigger, bolder concept in an attempt to grab the attention of an increasingly ad-resistant populace. The New York City ad landscape is so competitive these days, and apparently fresh ideas so hard to come by, that marketers are going to new lengths to assert their claims of originality. Earlier this week, cheap-and-chic superstore Target presented New York's first "vertical fashion show." Instead of strolling down a horizontal catwalk, model/acrobats attached to harnesses appeared to dance down the face of Rockefeller Center.

Read the whole story at New York Post, July 29, 2005 »

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