In lamenting another failed romantic relationship, a Woody Allen character once referred to the neurotic woman in question, saying, "You always think you'll be the one who changes them." Sometimes
that reflection is at the root of short-lived agency-client relationships. Just ask the multitudinous agencies that have filled Coke's dance card in the last five years. This past month, two shops
that paired with notoriously fickle clients saw those relationships end during what should have been the honeymoon phase.
Read the whole story at Adweek, August 1, 2005 »