In one of the largest deals ever in the athletic footwear and apparel marketplace, Adidas-Salomon today said it would buy Reebok for $3.8 billion. Recent Reebok ads from independent New York agency
mcgarrybowen have generated some controversy, most notably a commercial featuring rapper 50 Cent, who discusses being shot.
Read the whole story at Adweek, August 3, 2005 »