The pharmaceutical industry unveiled new guidelines Tuesday for the consumer marketing of medicines, including pledges to educate doctors before beginning consumer campaigns and more clearly outline
the risks involved in taking prescription drugs. Drug advertising has been exploding. Last year, the industry spent $4.02 billion on advertising, up 23 percent from 2003 and 62 percent from 2000,
according to the consulting firm IMS Health.
Read the whole story at AP, August 3, 2005 »