TiVo Inc. announced last month that it was adding a feature to its digital video recording devices that will insert advertising symbols into television commercial breaks, even as customers
fast-forward through them. Suspiciously absent from the announcement was any recognition that most TiVo customers would likely say skipping commercials is one of the great joys of DVRs. Ironically,
the advance of technology, once hailed by the marketing industry as a means of better spreading commercial messages, now offers many ways for consumers to avoid them - fast-forwarding through
commercials, installing spam blockers to e-mail accounts and signing up for federal telephone no-call lists.
Read the whole story at ABCNews, August 5, 2005 »