As it does every Father's Day, Real Men Cook, a charity devoted to encouraging African-American men to stay involved with their families, held its annual street fair this June in about a dozen cities
across the country. Nielsen Media Research's sudden interest in Real Men Cook - along with the $100,000 it says it spent to help sponsor the Father's Day event - underscores the efforts the company
has undertaken to remake its image after an industry dispute turned into a public contretemps with racial and ethnic overtones.
Read the whole story at The New York Times, August 8, 2005 »