Procter & Gamble long ago split up its advertising, with Tide laundry detergent now handled by Saatchi & Saatchi, Bounce antistatic dryer sheets by Leo Burnett Toronto and Downy fabric softener by
Grey Worldwide. But now the company has put the scent of Febreze, its household odor freshener for fabrics, into all three products. So which agency gets to trumpet that fact? All of them.
Read the whole story at The New York Times, August 8, 2005 »