I am an agency media researcher by training which today seems akin to being an endangered species without government protection. It's no news that many of our best and brightest have left the trade or
switched allegiance to suppliers or to the sell side. Beth Uyenco, David Marans, Tony Jarvis, Jon Swallen, Ira Sussman, Barbara Zack, Joanne Burke. The troubling question is "why?" Perhaps because
there is no monument on Madison Avenue to media research. Perhaps it's because we forget so quickly.
Read the whole story at Ephron On Media, August 1, 2005 »