- USA Today, Wednesday, December 19, 2018 11:19 PM
Don’t sound the death knell for malls quite yet. Shopping centers are doing well, partly because the teens and younger adults who make up generations Y and Z enjoy visiting them. While it's
"kind of counter-intuitive, these generations that have grown up with digital connectivity really love to be in physical spaces,” says Bridget Johns, head of customer experience for store
analytics firm RetailNext. “So I think changing those environments to respond to what the younger generations, the millennials, and Generation Z, are looking for is part of the better mall
developers' strategy.’’
Read the whole story at USA Today »