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Gen Z, Millennials Flock To Malls

  • USA Today, Wednesday, December 19, 2018 11:19 PM
Don’t sound the death knell for malls quite yet. Shopping centers are doing well, partly because the teens and younger adults who make up generations Y and Z enjoy visiting them. While it's "kind of counter-intuitive, these generations that have grown up with digital connectivity really love to be in physical spaces,” says Bridget Johns, head of customer experience for store analytics firm RetailNext. “So I think changing those environments to respond to what the younger generations, the millennials, and Generation Z, are looking for is part of the better mall developers' strategy.’’

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