New Haven-based Chabaso Bakery, which has been in business for more than 30 years, is launching a rebranding campaign and its first-ever e-commerce platform. The effort includes a name change, a new
tagline, a new website and a new logo. The bakery will now be simply known as Chabaso. Changes are being spearheaded by CEO Trish Karter, who joined the company in 2017 after leaving Boston-based
Dancing Deer Baking Co., which she co-founded.
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