- WWD, Thursday, January 10, 2019 10:04 PM
Adam Levine, frontman of Maroon 5 — the musical act for the upcoming Super Bowl halftime show — has been hired as a global spokesperson for L’Oréal Paris Men Expert.
“To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given,” said Levine, in a statement. Levine will
appear in advertising for the Hydra Energetic line, which targets men age 30 and up, starting in the next few weeks.
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