What happened to the dog days of summer, the time when nothing big happened in August and agency people took long overdue two-week vacations and spent Fridays on the golf course? In July and August
alone, at least 20 marketers have put more than $2 billion in billings into review, and the summer isn't over yet. That's 5 percent more than in the same period a year earlier and a whopping 82
percent more than 2003's snapshot of $1.1 billion, according to Adweek estimates.
Read the whole story at Adweek, August 15, 2005 »
