Leverage is not what it used to be for media and entertainment companies swept up in the digital broadband revolution, as witnessed by the complex changes afoot in valuing television content supply
and demand. With television's traditional food chain being shaken to its core by technological innovations, industry players on both sides of the content equation are groping for ways to use
technology-driven changes to their advantage. But getting there means sifting through some fairly weighty questions that have no easy answers and rewriting the status quo.
Read the whole story at The Hollywood Reporter, August 16, 2005 »
