Sears, Roebuck and Co. is consolidating creative duties on its U.S. advertising account at WPP Group's Young & Rubicam here, according to the company. The Hoffman Estates, Ill., retailer had asked Y&R
and its other incumbent, WPP sibling Ogilvy & Mather, for proposals to integrate the account, according to the retailer. The move is effective Oct. 1.
Read the whole story at Adweek, August 15, 2005 »