Madison Avenue is increasingly interested in using everyday women in advertising instead of just waifish supermodels. The change comes after the Dove line of personal-care products sold by Unilever
introduced what it called a "campaign for real beauty," which presents women in advertisements as they are rather than as some believe they ought to be. If the fad becomes a trend and shows legs, so
to speak, it has the potential to fundamentally change decades of image-making on Madison Avenue.
Read the whole story at The New York Times, August 17, 2005 »