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For Everyday Products, Ads Using the Everyday Woman

Madison Avenue is increasingly interested in using everyday women in advertising instead of just waifish supermodels. The change comes after the Dove line of personal-care products sold by Unilever introduced what it called a "campaign for real beauty," which presents women in advertisements as they are rather than as some believe they ought to be. If the fad becomes a trend and shows legs, so to speak, it has the potential to fundamentally change decades of image-making on Madison Avenue.

Read the whole story at The New York Times, August 17, 2005 »

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