Nike stuck by golfer Tiger Woods through thick and thin since 1996, and it paid off big time on Sunday when he won his fifth prestigious Masters title. The 43-year-old golfer’s magnificent
comeback was worth $22 million in exposure. Other sponsors enjoying his win include new sponsors TaylorMade and Bridgestone, as well as Monster Energy. Brands who dropped him when times were tough and
who might be kicking themselves now include AT&T Inc., Procter & Gamble Co.’s Gillette, General Motors Co.’s Buick and watchmaker Tag Heuer.
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