Advertisers and agencies seeking endorsers for campaigns are making belles of the ball of the actresses appearing on the hit ABC series "Desperate Housewives," which is to return for a second season
on Sept. 25. Almost every cast member is in an ad, some for more than one marketer, in a rush reminiscent of the ardor to use the actors from other popular shows like "Friends" and "Sex and the City."
Read the whole story at The New York Times, August 24, 2005 »