As Arbitron advances its strategy to introduce electronic measurement to radio, the ratings firm announced Monday it had appointed Robert Patchen, a 19-year Arbitron veteran, as its first chief
research officer. Most recently Patchen was vp of research standards and practices for Arbitron, where he was responsible for supervising all aspects of the portable people meter and the company's
international research programs.
Read the whole story at Mediaweek, August 29, 2005 »
