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Advertisers Adopt Ad-ID Coding System

More than 300 of the nation's top advertisers have adopted Ad-ID, a universal ad coding standard, the Association of National Advertisers and the American Association of Advertising Agencies jointly announced today. Additionally, the groups said, a total of 875 companies have registered in Ad-ID, and over 14,000 individual codes have been created for various forms of advertising.

Read the whole story at Mediaweek, August 29, 2005 »

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