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Nestle Wants In On Plant-Based Burger Market

Look out, Impossible Burger and Beyond Burger: Nestlé, the largest food company in the world, is preparing for the U.S. launch of a similarly realistic plant-based burger of its own. Called the Awesome Burger, the new product was developed by Sweet Earth, which also makes products like “Benevolent Bacon.” Like the products made by Impossible and Beyond, the new burger is designed to look and taste like beef, not plants, according to Fast Company. 




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