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Placing Products, Advertisers Find Room at the Inn

The protagonist of Anita Shreve's forthcoming novel "A Wedding in December" is an innkeeper, so, along with garden-variety publicity for the book - national advertising, book tour, television interviews - her publisher added another product-placement destination: a bookshelf at the Gillum House Bed & Breakfast in Shinnston, W.Va.

Read the whole story at The New York Times, September 5, 2005 »

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