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Netflix's 'Stranger Things' Jumps On Sponsorships

Wrigley Field and the Chicago Cubs are the latest to jump on the “Stranger Things” craze, with a Snapchat AR filter that turns Wrigley into some sort of Upside Downville. Other brands to opt in include BMX bikes, Nike and Coca-Cola. “Perhaps it was inevitable,” per Fast Company. “A show that trades on its throwback bona fides as much as its thriller chops, that becomes as pop culturally popular as this is bound to be an advertising magnet.”

Read the whole story at Fast Company »

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