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Ikea Gets Into the Font Business

Ikea has released a free font inspired by the memes related to its online “Design your own sofa” planner. The retailer worked with digital agency Proximity London to create the Soffa Sans font. “Calling itself the ‘the world’s comfiest font,’ Soffa Sans creates a typeface out of the Vallentuna couch in both isometric and bird’s-eye view versions," according to The Verge. The font is downloadable, and is available in white, blue, and gray.

Read the whole story at The Verge »

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