In a surprise switch of automotive advertising assignments, the troubled carmaker Volkswagen of America dismissed its creative agency of more than a decade, Arnold Worldwide in Boston, and shifted the
assignment yesterday to Crispin Porter & Bogusky in Miami. To work for Volkswagen of America, Crispin Porter is resigning a creative client of more than four years, the Mini Cooper line of cars sold
by BMW of North America. Volkswagen is estimated to spend $325 million to $425 million on American advertising each year, more than 10 times as much as Mini spends.
Read the whole story at The New York Times, September 7, 2005 »