Their song was irresistible. It promised success, ripe wisdom and a new life to any man who came to them. And so the Sirens of Greek legend lured sailors off course to their destruction on the rocks.
Like the Argonauts we are pulled by the promise of the new and the unknown, but it's wise to consider what is still seaworthy before we abandon ship. Certainly Television isn't going away. Most ad
dollars are spent on traditional media; so much of our effort should still go to making them work better.
Read the whole story at Ephron On Media, September 5, 2005 »