Pepsi is making "Gatorade comeback plans that will be closely watched by the company's investors and executives in other industries," since it makes up "more than 15% of the company's beverage sales,
according to Euromonitor," reports The Wall Street Journal.
The company "needs to look beyond Gatorade's heritage as an athletic elixir. It already has a foothold as a hangover cure, a
sweet treat in children's lunchboxes and something to keep construction workers cool on a summer day."
Read the whole story at The Wall Street Journal »