It's a long way from Samoa to the supermarket aisles, but in a growing trend among market researchers, anthropologists trained to study isolated tribes in the South Pacific are shifting their focus to
the behavior of American households. Advertisers say the academic approach - known as ethnography - is challenging the traditional focus group to give marketers an understanding of consumer likes and
dislikes.
Read the whole story at The New York Post, September 8, 2005 »
