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After 210 Years, Jim Beam Discovers the Power of TV

Jim Beam and its maker are finally clambering aboard the increasingly crowded bandwagon of liquor brands being advertised on television. The Jim Beam bourbon brand began appearing last night in a commercial that is running on cable networks like CMT, Comedy Central, Discovery Channel, FX, Fox Sports Network, OLN and Spike TV. The commercial for Jim Beam, sold by the Jim Beam Brands Worldwide division of Fortune Brands, was created by the Chicago office of BBDO Worldwide, part of the Omnicom Group.

Read the whole story at The New York Times, September 8, 2005 »

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