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Study: DVR Threat To Ads Overblown

The rate at which consumers are purchasing digital video recorder services is slowing in a manner that may indicate the devices don't have broad mass-market appeal, according to a new report from Magna Global. In its just-issued "On Demand Quarterly," Magna Global reports that in the second quarter around 965,000 subscribers signed up for DVRs, down from 1.15 million in the prior quarter and 1.32 million in the fourth quarter of 2004. There are currently around 8 million DVR subscribers in the U.S.

Read the whole story at Adage.com, September 7, 2005 »

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