Miller Brewing, eager for a beer brand to relive the high life, is sending in a girl to do what had been a man's job. The beer is of course Miller High Life, which since 1997 has been sold with a
series of humorous commercials centered on a sardonic, sometimes crotchety advertising character who views the world from a distinctly male perspective. Beginning next week, the "High Life Man"
campaign will give way to spots featuring a female figuratively and literally out of this world: the "Girl in the Moon" character who has symbolized High Life on packages, signs and ads since 1907,
four years after the brand was introduced.
Read the whole story at The New York Times, September 9, 2005 »