Conde Nast and Conde Nast International have revealed a new global leadership structure less than a year after announcing the two divisions would combine business operations.
The new structure is formed around several guiding principles. They include the preservation of local editorial voice and authority, an enhanced focus on the consumer, unification of the company’s ad and commercial sales functions to reflect clients’ local and global needs, and the development of new ways to share capabilities and best practices across the company, per Conde Nast.
The changes build on the appointment of Roger Lynch to Global CEO.
"We’re bringing added focus to our direct-to-consumer efforts and will build a new consumer marketing function that will be charged with developing best-in-class subscription and membership capabilities, and maintaining the authenticity of our iconic global brands,” Lynch stated.
The new structure involves both high-profile staffers at the company and the formation of new divisions. Roles and changes take effect immediately.
Under the new structure, Anna Wintour continues as the company’s U.S. artistic director and EIC
of Vogue U.S., while adding global content advisor and oversight of Vogue International to her slate. She will also become a resource to other editors-in-chief and global
editorial talent and advise the executive leadership team on global content opportunities.
Oren Katzeff, president of Conde Nast Entertainment (CNE), will work to expand the company’s digital video, film and television operations. This comes at a time when the company has increased focus on video content. CNE generates 1.1 billion video views per month.
The global operations and commercial organizations will also see changes.
To ensure day-to-day capability sharing across the business, Wolfgang Blau, president, international-Chief Operating Officer, is responsible for all non-U.S. markets, in addition to selected global strategic functions that include product and technology, data, licensing, global editorial operations, business development and delivery and business transformation.
The new global revenue organization, which combines the company’s U.S. and international ad sales, creative agency, B2B marketing and client service capabilities, is lead by Pamela Drucker Mann as Global Chief Revenue Officer and president, U.S. revenue.
Jamie Jouning has been promoted to Chief Client Officer and reports to Drucker Mann. Jouning will be responsible for overseeing key global accounts, multi-market deals and central digital ad operations.
In addition to promotions and expanded roles, Conde Nast is creating a Consumer Marketing Organization to be led by a Chief Marketing Officer. The search for a CMO begins immediately. The unit will handle direct-to-consumer efforts, driving revenue with a core focus on subscriptions, membership and global audience development.
Finally, the company is globalizing three corporate functions, including people, finance and communications. A search for new leaders is underway.