Volkswagen's sweeping shift last week of its estimated $400 million North American creative account to Crispin Porter + Bogusky without a review illustrates what some say is the smartest, most
efficient way to hire an agency. And it reinforces once again the notion that advertising, rather than being "all about the work," as some say, is first and foremost a relationship-driven business.
Read the whole story at Adweek, September 12, 2005 »
