From the Chrysler New Yorker to the 5th Avenue candy bar, marketers have always borrowed New York imagery to add panache and glamour to their products. But now, New York is a hotter label than ever,
with more and more companies looking to get on board. Subaru of America has opted for downtown chic, introducing the B9 Tribeca, a sport utility vehicle. Maybelline has become Maybelline New York. In
the clothing world, there's DKNY, New York Industrie, Kenneth Cole New York, New York Laundry, New York Transit, Jones New York and Anne Klein New York. Even the designer jeans label Seven for All
Mankind offers styles named New York Dark, New York Rinse, New York Extreme and Broadway, indicating varying shades of denim.
Read the whole story at The New York Times, September 14, 2005 »
