Gillette unveiled Fusion (manual) and Fusion Power (battery operated), a wet-shaving system with a lot more bells and whistles than the company's Mach3Turbo and M3Power, currently the top-selling
shavers. It also announced a line of shaving creams and gels to go with the new razors. Gillette's agency - BBDO Worldwide, a unit of the Omnicom Group - has access to plenty of product images and
attributes to whet the jaded shaver's appetite. Both Fusion models have five blades instead of Mach3's three, and they are spaced 30 percent closer than are Mach3 blades - changes that the company
says provide a more comfortable shave.
Read the whole story at The New York Times, September 15, 2005 »
