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Seinfeld Who? NBC Pursuing the Heartland

The cash register at Goody's clothing store here flashed $106.01 - for a dress shirt and three pairs of Levi's - but as Lori Smith reached for her credit card, a nearby voice brought the transaction to a halt. "Tell you what, why don't you let me take care of it?" said Scott Evans, his delivery as smooth as a car salesman's as he directed Ms. Smith to a partner brandishing stacks of $1 bills. Mr. Evans explained that they were there on behalf of NBC, promoting an unscripted show, "Three Wishes," which will have its premiere on the network on Sept. 23. In the series, the singer Amy Grant travels to a different town each week in an effort to fulfill the heart's desire of needy families and community groups.

Read the whole story at The New York Times, September 16, 2005 »

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