In the absence of Olympic and political ad dollars, local TV revenue dipped 7.2 percent to $3.9 billion in second quarter, offsetting a 4.6 percent gain in network TV and a 3.1 percent gain in
syndicated TV, according to the Television Bureau of Advertising, which released its analysis of estimates from TNS Media Intelligence/CMR on Thursday.
Read the whole story at Mediaweek, September 16, 2005 »